In today's fiercely competitive lighting market, brand value and market positioning have become the core elements for enterprises to improve product competitiveness and market share. Through precise brand building and market positioning, enterprises can establish a unique brand image in the minds of consumers, thereby standing out in the fierce market competition.

1. The importance of brand building

Brand building is the cornerstone of the long-term development of enterprises. A strong brand can give unique value to products and increase consumers' trust and loyalty. For example, through continuous brand upgrading and technological innovation, NVC Lighting has successfully created a brand image of "technology, health, wisdom, and quality", and has topped the lighting industry for 13 consecutive years, with a brand value of over 60 billion yuan. This shows that brand building is not only an effective means to increase product added value, but also the key to the sustainable development of enterprises.

2. Market positioning strategy

Market positioning is the core link of brand building. Through in-depth market research and consumer analysis, enterprises can accurately target target consumer groups and extract the core value of the brand. For example, through market segmentation and differentiation strategies, OPPLE Lighting has successfully established a clear brand image in the minds of consumers and become a leader in the industry. In addition, brand positioning also needs to pay attention to the dynamics of competitors and find its own differentiated advantages, so as to occupy a unique position in the market.

3. The impact of brand value on purchasing decisions

Brand value directly affects consumers' purchasing decisions. When consumers buy lighting products, they tend to prefer products with good reputation and high brand value. This is not only because these products usually have higher quality assurance, but also because they can provide better user experience and emotional value. For example, NVC Lighting provides consumers with emotional value through activities such as the "Luminous Life Festival", which enhances consumers' emotional identification and sense of belonging to the brand.

4. Our company's brand building and market positioning

Precise positioning: Through in-depth market research, clarify the target consumer group and brand core value, and ensure that brand positioning matches market demand.

Technological innovation: Continue to invest in research and development, launch smart lighting and environmentally friendly lighting products with differentiated advantages, and meet consumers' pursuit of high-quality life.

Brand communication: Through diversified communication channels such as advertising, public relations, social media, etc., convey brand value and product advantages to the target audience to enhance brand awareness and reputation.

Customer experience: focus on customer needs, provide personalized products and services, establish a complete customer service system, and ensure that customer problems are solved promptly and effectively.

In short, brand building and market positioning are the key to improving the competitiveness of lighting products. Through precise brand positioning, continuous technological innovation and effective brand communication, our company will continue to enhance brand value, provide consumers with better products and services, and promote the sustainable development of the lighting industry.